What if part of the new normal is the continued use of masks?
Masks become the hottest new fashion trend. No outfit is considered complete without a mask accessory. Masks are manufactured for all segments of the population, some of conservative design using more common fabrics, others with bling and eccentric designs, and others are classy, made from the finest fabrics. Run way models sport the fanciest ones as essential
parts of their lavish outfits. Masks are carrying Wal-Mart, Target, and Kirkland's labels as well as those with Louis Vuitton, L.L. Bean, and Coach. Some are in the style of a bandana or ear muffs, while others are tubular or more traditional in shape.
They are made from leather, polyester, silk, and every other kind of fabric, but they all at least have an insert for a filter that offers protection equal to an N-95 mask. No one is seen without a mask and for many, to do so would be like leaving the house without pants.
Evidence of Mask Fever can already be seen as individuals make and sell them as means for an at home business, and companies sell masks that look like the faces of animals or with university logos. Mask Fever has yet to hit the hearts and minds of the trend setters of the world but it would not be a surprise, and would it really be so bad if it does?
In a lot of ways, why not? Mask Fever would be a new market in a struggling economy, a way for new businesses to be built or for existing ones to adapt; it'd be a smart, health conscious activity regardless of an ongoing pandemic situation (which is more than can be said for a lot of other fashion trends), and it's a beautiful way for pop culture's trend setters to be proactive and positive in a constructive way that could, in essence, save the world.
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